The Story behind Attona
How Attona began
Attona started with a search. I was looking for jewelry that was well made, fairly priced and a little unexpected. Most of what I found looked the same: either trend pieces that felt dated after a season, or classics that played it safe. What I wanted was somewhere in between, timeless shapes with a subtle twist.
The idea took shape while I was living and traveling in Asia. Through small jewelry labels and the manufacturers behind them, I got to see how pieces come to life, from the first sketch to the final polish. It showed me what real craftsmanship looks like and made me realize it was my moment to create Attona. Today, every piece is designed and curated in Zurich and made from precious metals, 925 sterling silver and 18k gold vermeil. Designs that don’t chase trends, made to be worn every day and kept for years.
Crafted through collaboration
While I run Attona from Zurich, Switzerland, the brand wouldn’t exist without the incredible people I collaborate with. I work closely with skilled craftspeople, trusted suppliers, and creative partners who share my values. Together, we bring each piece to life using precious metals like silver and gold as well as pearls and carefully selected gemstones. Every part of the process, from the materials we use to how each piece is made, reflects a commitment to care and enduring beauty.
With love, Savanna