At Attona we're all about creating jewelry that tells a story — one of authenticity, transparency, and thoughtful design. Our journey began during travels where we stumbled upon the beauty of local jewelry making, crafted with care and passed down through generations. Inspired by these discoveries, we set out to create a brand that captures this unique blend of artistry and elegance.

Based in Zurich, we design each piece ourselves. Our designs come to life through a close partnership with skilled artisans in India, where every piece is meticulously and responsibly crafted with care. This collaboration with a partner committed to responsible jewelry making ensures that our jewelry is not only beautifully made but also produced with integrity, aligning with our commitment to ethical sourcing and fair labor practices. Each piece tells a story of collaboration, respect, and a shared objective for responsible craftsmanship.

Quality, sustainability, and integrity are at the core of everything we do. We believe in doing things the right way, which is why we use recycled precious metals like silver and gold in our designs. By prioritizing ethical sourcing and responsible practices, we ensure that our pieces are as kind to the planet as they are beautiful. Each piece in our collection is crafted with a modern touch but remains deeply rooted in the timeless techniques that have inspired us.

With Attona, you’ll find jewelry that’s not just beautiful but also meaningful. Every piece reflects our commitment to craftsmanship, sustainability, authenticity, and the values that drive us every day.