The Story behind Attona

How Attona began

Attona began during a transformative trip I took to India in 2023. There, I discovered the incredible world of traditional jewelry making, full of craftsmanship, culture, and history. I was deeply inspired by the artistry I encountered, but also became aware of the challenges that often exist behind the scenes, like poor working conditions, lack of transparency, and questionable sourcing practices. That experience stayed with me. I knew I wanted to create a different kind of jewelry brand, one built on integrity, quality, and purpose. When I returned back home to Switzerland, I started Attona with a clear goal: to create jewelry that’s as thoughtfully made as it is beautiful.

Crafted through collaboration

While I run Attona from Zurich, Switzerland, the brand wouldn’t exist without the incredible people I collaborate with. I work closely with skilled craftspeople, trusted suppliers, and creative partners who share my values. Together, we bring each piece to life using recycled precious metals like silver and gold. My goal is to honor traditional techniques while creating modern, lasting designs. Every part of the process, from the materials we use to how each piece is made, reflects a commitment to care, responsibility, and enduring beauty.

Attona is built on strong principles that guide every step we take. Explore them here:

guiding principles

With love, Savanna